AI Isn’t the Answer
for MSPs —Transformation Is.
In 2026, the MSP business model faces a breaking point. Clients want more value, faster innovation, and measurable results. Margins are tightening, complexity is rising, and adding “AI tools” isn’t closing the gap.
The Exponential Growth Report for MSPs reveals what’s really happening—and a better path to high-margin growth.
MSPs are Under Pressure
Margins are getting squeezed and the shift to AI is accelerating—over 90% of MSP clients use or plan to use AI—and they expect their MSP to help them realize those gains.
The result? Growing workloads, shrinking margins, and a widening gap between effort and reward.
92% of MSPs
expect AI to define
competitiveness by 2026.
90% of Clients
use or plan to use AI—and they expect their MSP to help them realize those gains.
Operational AI Services
can enable 35% margins with no change to existing resources.
In the Guide:
Top MSPs are Reimagining Value
Beyond AI Features: Why simply adding automation tools doesn’t move the profitability needle.
The New Value Equation: How MSPs are redefining relationships around insight, intelligence, and outcomes—not tickets.
Margin Momentum: The emerging business models delivering faster, higher-value growth across industries.
The Growth Gap: What’s holding most providers back from realizing true AI-scale returns.
A Better Way: A new strategic framework that unlocks high-margin revenue and measurable client impact—without massive capital investment.
About Shokworks
Shokworks helps MSPs rapidly evolve from service providers to managed intelligence partners — aligning technology, economics, and growth through Business Transformation and Operational AI services delivered across the enterprise.
Read the Report.
Rethink the Model.
The 2026 Exponential Growth Report lays out the new economics of the MSP industry and the path to accelerated, high-margin growth.